{"product_id":"the-dusty-est-upf-50-performance-hat","title":"The Dusty “EST” UPF 50+ Performance Hat","description":"\u003cp\u003eSome hats are just there to cover your head.\u003c\/p\u003e\n\u003cp\u003eThis one is built to cover some miles.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDusty “EST” UPF 50+ Performance Hat\u003c\/strong\u003e takes our clean, heritage-inspired \u003cstrong\u003eEST design\u003c\/strong\u003e and puts it on a performance-minded five-panel built for trail days, lake weekends, fishing trips, road trips, camp setup, off-road events, and every other excuse you can find to stay outside a little longer.\u003c\/p\u003e\n\u003cp\u003eMade from an \u003cstrong\u003e85% cotton \/ 15% nylon performance blend\u003c\/strong\u003e, it delivers the familiar feel of cotton with added outdoor-ready performance, a \u003cstrong\u003eUPF 50+ rating\u003c\/strong\u003e, soft-structured construction, reinforced flip-down mesh support, a high-profile crown, classic braid, flat bill, and adjustable snapback closure.\u003c\/p\u003e\n\u003cp\u003eIt feels old-school.\u003c\/p\u003e\n\u003cp\u003eIt performs like something made for now.\u003c\/p\u003e\n\u003cp\u003eAnd that combination?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVery Dusty.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eEST. 2026 — Where the Dust Started\u003c\/h2\u003e\n\u003cp\u003eOur \u003cstrong\u003eEST design\u003c\/strong\u003e is intentionally simple.\u003c\/p\u003e\n\u003cp\u003eIt marks the beginning.\u003c\/p\u003e\n\u003cp\u003eThe foundation.\u003c\/p\u003e\n\u003cp\u003eThe year Dusty Gear Co. officially started putting a name behind something we’ve believed for a long time:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLife is better when you leave room for adventure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake the dirt road.\u003c\/p\u003e\n\u003cp\u003eStay another night.\u003c\/p\u003e\n\u003cp\u003eLaunch the boat.\u003c\/p\u003e\n\u003cp\u003eWalk the trail.\u003c\/p\u003e\n\u003cp\u003eStop at the overlook.\u003c\/p\u003e\n\u003cp\u003eDrive past your exit because the mountains look better that way.\u003c\/p\u003e\n\u003cp\u003eThe EST graphic represents the roots of Dusty without tying you to one specific version of the outdoors.\u003c\/p\u003e\n\u003cp\u003eFishing?\u003c\/p\u003e\n\u003cp\u003eYep.\u003c\/p\u003e\n\u003cp\u003eCamping?\u003c\/p\u003e\n\u003cp\u003eAbsolutely.\u003c\/p\u003e\n\u003cp\u003eOff-roading?\u003c\/p\u003e\n\u003cp\u003eObviously.\u003c\/p\u003e\n\u003cp\u003eHiking, boating, traveling, wrenching in the garage, sitting beside a fire, or just taking the dog somewhere new?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt all counts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dusty Gear Company ","offers":[{"title":"Birch\/ Black \/ ONE SIZE","offer_id":52303408202018,"sku":"19g61msng1c5k","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Biscuit\/ Black \/ ONE SIZE","offer_id":52303408234786,"sku":"19g61msng1c5l","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Dark Orange\/ Black \/ ONE SIZE","offer_id":52303408267554,"sku":"19g61msng1c5m","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Loden\/ Amber Gold \/ ONE SIZE","offer_id":52303408300322,"sku":"19g61msng1c5n","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Navy\/ Red \/ ONE SIZE","offer_id":52303408333090,"sku":"19g61msng1c5o","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6148\/5090\/files\/ninjapod_media_265081_438310_10_FRONT.jpg?v=1786379203","url":"https:\/\/dustygearco.com\/products\/the-dusty-est-upf-50-performance-hat","provider":"Dusty Gear Company ","version":"1.0","type":"link"}